Analyst, Campaign Analytics & Execution at Standard Bank Group
Job Title: Analyst, Campaign Analytics & Execution at Standard Bank Group
Date Posted: 15th November, 2025.
Expiry Date: N/A
About the Job
To develop and maintain campaign models in line with business requirements, fit for purpose and ensure that they perform at optimal levels.
Your Job Description
Job Description:
To develop and maintain campaign models in line with business requirements, fit for purpose and ensure that they perform at optimal levels.
Key Responsibilities:
Analyse model performance in line with agreed model design principles and recommend appropriate amendments to ensure that model delivers as per model design principles.
Build models that are fit for purpose and operate within performance metrics.
Develop new models (e.g., propensity, churn, micro segmentation, contact-ability, response, etc.) for campaign analytics that deliver value and/or improve on prior model.
Optimise future model performance (take up rate, environmental climate, business strategy, model drifts, etc.) against business strategy and actual model performance.
Evaluate the appropriateness of models for relevant campaigns and take into consideration the business problem against data nuances.
The Job Requirements
Qualifications
University Degree in Mathematical Sciences, Engineering, Computer Science, or Data Science
Experience
3–4 years' experience in advanced analytics, with sufficient knowledge of products and customer behaviour in a financial services environment
Significant exposure to propensity, attrition, CRM and leads management, next-best action and segmentation models, as well as behavioural analysis