Job Title: Email Marketing Manager at Hire Overseas
Date Posted: 13th November, 2025.
Expiry Date: N/A
About the Job
We’re looking for an Email Marketing Manager (Lifecycle & Campaigns) to own the end-to-end execution of our email and SMS marketing programs. You’ll develop strategies, craft campaigns, and continuously optimize performance to drive revenue and retention for our growing DTC health brand.
Your Job Description
Why You’ll Want to Join
You will be paid in USD (bi-monthly: every 15th and 30th)
Up to 14 days of Paid Time Off annually (starting Day 1)
Observance of Holidays (based on your location)
100% remote setup so you can work wherever you feel most productive
Work closely with the Head of Growth and creative team to shape lifecycle strategy
Join a mission-driven brand redefining children’s gut health and nutrition
Opportunity to lead email and SMS as a primary growth channel
What You’ll Work On
Campaign Management
Plan, write, design, and deploy weekly email and SMS campaigns in Klaviyo
Ensure all communications are clear, on-brand, and optimized for engagement and conversions
Manage campaign calendars, align with launches and promotions, and handle segmentation
Lifecycle & Automation
Build and maintain automated flows to increase LTV, retention, and subscription adoption
Continuously refine lifecycle sequences to reflect customer behavior and insights
Ensure every touchpoint contributes to the overall customer journey
Optimization & Testing
Develop and execute A/B testing strategies for subject lines, creative, CTAs, and timing
Analyze campaign data to identify trends and improvement opportunities
Report on key metrics such as open rate, CTR, CVR, unsubscribe rate, and revenue attribution
Maintain strong email deliverability and domain health
Cross-Functional Collaboration
Partner with the creative team to align messaging and visuals with brand tone
Work with Growth and Product teams to incorporate audience insights and product updates
Present findings and performance reports to leadership proactively
The Job Requirements
What You Bring
3–5 years of experience in email and lifecycle marketing, ideally for a DTC brand
Proficiency in Klaviyo (or similar ESPs) and SMS platforms
Strong copywriting skills with the ability to write engaging, conversion-focused content
Basic design proficiency in Figma, Canva, or Adobe Creative Suite
Analytical mindset with experience running A/B tests and interpreting results
Detail-oriented, highly organized, and comfortable managing end-to-end campaign workflows
A self-starter with strong ownership and communication skills
Nice to Have
Experience in health, wellness, or CPG industries
Familiarity with Shopify and eCommerce analytics
Understanding of deliverability best practices and list hygiene
Experience creating landing pages or light funnel optimization