Social Media Strategist & Content Marketer at Careerbuddy

About the Job

You're not just creating content . you're curating a digital runway. As Social Media Strategist & Content Marketer, you’ll shape the online voice of premium fashion and lifestyle brands for a global audience. From ideating culture-forward campaigns to crafting short-form videos that enable engagement, you’ll be at the forefront of luxury storytelling. If you live and breathe fashion, trends, and social media, this is your stage.

Your Job Description

• Social Strategy & Brand Growth
  • You will design and execute strategic social media roadmaps tailored to the brand’s identity and target market.
  • You will manage platform-specific content calendars, ensuring relevance, consistency, and cohesion.
  • You will track trends, analyze performance metrics, and refine strategies for growth and engagement.
• Content Creation & Campaign Development
  • You will ideate and produce scroll-stopping content including Reels, Stories, carousels, and TikToks.
  • You will write captivating captions, hooks, and call-to-actions aligned with the brand’s voice.
  • You will create visual assets and campaign creatives that bring fashion and lifestyle narratives to life.
• Email & Digital Marketing
  • You will develop email flows, newsletters, and launch campaigns that drive clicks and conversions.
  • You will manage waitlists, storytelling content, and lifestyle-driven email marketing that feels personal and premium.
  • You will collaborate with design and brand teams to translate brand ethos into digital campaigns.
• Trend Tracking & Community Insight
  • You will monitor social and cultural trends to keep our clients relevant and ahead of the curve.
  • You will pitch trend-based content ideas, viral audio hooks, and timely campaign moments.
  • You will integrate audience insights to enhance brand connection and relatability.

The Job Requirements

• 3–5 years’ experience in social media strategy, content marketing, or digital brand management.
• A strong portfolio showcasing your ability to create and manage visual, high-performing content (especially for fashion or lifestyle brands).
• Proficiency with Instagram, TikTok, and tools like CapCut, InShot, Canva, or Adobe Suite.
• Excellent writing skills, your captions, emails, and copy convert and connect.
• A deep understanding of visual storytelling, audience psychology, and cultural nuance.
• Experience managing content calendars, launch plans, and analytics tools.