Creative Lead, Nigeria at BBC Media Action

About the Job

The Creative Lead will be required to act like a master conductor, working closely with creative and productions partners such as a major TV network, advertising and digital agencies, media planning and buying agencies, mobile service provider, social media influencers/ content makers/ celebrities from the commercial world on the one hand, and with NGOs, social marketing organisations, GF grantees and other FP stakeholders on the other. The Creative Lead will envision a Narrative Universe that stems from the central TV drama series and create/ co-create content across a variety of platforms and formats with diverse partners. These partners straddle both the commercial and social impact sectors.

The Creative Lead will need to provide strategic and creative direction to the partners mentioned above, who will design and execute a wide range of outputs, including mass media, social media, IVR, outreach, toolkits, and dissemination products, among others. They will work closely with the Project Director to ensure that the different parts of the Narrative Universe for various audience segments are engaging and entertaining, while achieving the project’s outcomes.

The Creative Lead will coordinate, commission, liaise and review all outputs, ensuring that they are executed to the highest standards and within stipulated budgets and timelines. They will be expected to utilise their own credentials and professional network to attract talent that can enhance the project deliverables.

Your Job Description

• Accountable for a unique, creative, innovative and effective range of multi-media, multi-platform, multi-outputs in this multi-partner SBCC intervention.
• Provide dynamic and inspirational support to the creative and production team.
• Own the Communications Framework to ensure everything created, co-created or commissioned is on strategy.
• Spearhead the strategic creation of a Narrative Universe that will stem from the story world of the TV drama while working closely with the Project Director and Head of Production.
• Other details can be found here

The Job Requirements

• Proven track record (body of work) of 8-10 years of creative direction across multiple media platforms (legacy and digital) and formats.
• Reputed as a creative leader with a strong strategic sense.
• Talent to think outside the box, combined with a deep understanding of audience and consumer insights from Northern Nigeria.
• Ability to mine powerful insights and create briefs for commercial agencies and other partner organisations.
• Other details can be found here